Crowdfunding and new trends in consumer behaviour

This paper discusses social funding and how it affects consumer behaviour.  Crowdfunding contributes to the support and development of interesting products and services. Consumers have become not only the recipients but also co-creators of new products.The changes also apply to the consumption model.So far, the customer has received product already formed by the manufacturers. Now, the customer may pre-order the product via a crowdfunding site, by financially supporting the manufacturing process of the product. Online community which the consumer belongs to has the power to market the products which might never be created or would be created after a … Czytaj więcej »