The role of research staff in marketing communication at the Institute of Logistics and Warehousing

Aleksander NiemczykThe aim of this article is to present the findings of studies conducted on the activity of scientific research staff in the scope of marketing communication conducted by the Institute of Logistics and Warehousing. The author presents the activities of scientific research staff at the Institute of Logistics and Warehousing in the field of marketing communication. They serve to propagate information on the competencies of the research institute among potential business partners, solicit new projects and maintain good relationships with present clients. The studies presented in this paper were conducted on selected managers of one of the product lines (electromagnetic … Czytaj więcej »