New survey report by Dianna Huff and KoMarketing Associates, you’ll learn the important role vendor websites play in the B2B buying process, including:
- The three most critical pieces of information buyers need to move forward with you – even we were surprised!
- The marketing collateral most often missing on vendor websites – and why this missing information deters buyers from doing business with you
- Why lack of social media activity doesn’t impact the buying process but why a good blog can improve it
- The most annoying elements that make buyers leave your website – and why these things really annoy