Relational benefits and quality of relation – towards understanding of the ties between science and business

Malgorzata GrzegorczykThe goal of this article is to answer the question in what way relational marketing and in particular, the concept of relational benefits, as well as quality of relation may influence the transfer of knowledge and technologies from universities to business. Another goal is to highlight significant, future directions of research in this area. Integration of the theory of relational marketing and technology transfer may create a new framework for fuller understanding of the ties between science and business. Research in this area may contribute to the expansion and development of the theory of relational marketing, which until now was … Czytaj więcej »

The role of science and technology parks in communication processes between research institutions and industry

Among the ways to bridge the gap between the research communities and the industry, one of the best known are the Science and Technology Parks. The scope of the offered services, the scale of operations and their revenues vary considerably. The largest parks gather companies, whose revenues may reach billions of dollars. Achieving such success requires, from the park operators, much more than offering attractive prices for office space. Moreover, it requires well-coordinated activities, based on a long term vision, from the central governments. The paper presents an analysis of the factors determining the success or fiasco of science and … Czytaj więcej »

Marketing of research institutes in view of current organizational and legal regulations

The paper aims to describe in a synthetic way some issues related to the marketing activity of R&D organizations in view of legal acts regulating the functioning of the state owned R&D organizations. The authors have analyzed some regulations related to research institutes and their activities, regulations specifying criteria and procedures of granting of a scientific category to a R&D unit as well as principals of financing of the science and regulations related to the operations of certifying units. Basing on this analysis the authors have elaborated a set of marketing goals of the R&D organizations, a list of their … Czytaj więcej »