eISSN 2353-8414

Phone.: +48 22 846 00 11 ext. 249
E-mail: minib@ilot.lukasiewicz.gov.pl

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Posts Tagged: advertising

30 December 2022

Reception of the marketing communication function in the light of enterprise research

29 December 2020

The evolution of the role of forms of marketing communication in influencing consumers’ shopping behavior (based on surveys in 1995–2018)

Last articles

3/2023

10 September 2023

Mapping research on user-generated content in the service sector — a bibliometric analysis

10 September 2023

The dynamism of the environment — the impact on service company competitive advantage from a crm dynamic capabilities perspective

10 September 2023

Implementation and evaluation of a selected crm tool for the stakeholder relationship management in an innovative project

10 September 2023

New product development from the perspective of creating a competitive advantage

10 September 2023

About Journal

The journal publishes articles on the theory and practice of marketing, the scope and possibilities of using marketing in Polish and global economic practice, and presents the experiences of Polish and foreign organizations related to science and research. The editorial office does not charge any fees for submitting the manuscript and processing the article.

Contact us:

Łukasiewicz Research Network
– Institute of Aviation
Scientific Publishers
al. Krakowska 110/114
02-256 Warsaw, Poland

Direct contact

Kamila Kaczyńska
Head of the Publishing and Library Department
+48 22 846 00 11 ext. 249

Wykonanie: Create24.

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