The role of crisis prevention from the perspective of the biggest polish companies and public relations agencies on the basis of expert research

- Dariusz Tworzydło, Ph.D., Przemysław Szuba, M.Sc.

The article constitutes a presentation of the results of research devoted to the current trends in crisis PR. The authors of the work made an attempt to diagnose crisis prevention in a cross-section of two dimensions. On the one hand the perspective of business (survey of companies) was presented and on the other hand experts’ opinions (survey of the leaders of public relations agencies) were shown. As a result of analyses a point model of an immune system, which takes into consideration the key instruments of crisis methodology (developed procedures in form of communication management book, dedicated anti-crisis structures in an organization, crisis team with a fixed membership and a system of communication trainings) was designed. Diagnosis of prevention measures of the leaders of Polish business – based on the years 2007-2017 showed major deficiencies in the degree of companies’ preparation for the risk of crisis.

Dariusz Tworzydło, Ph. D., University of Warsaw, Faculty of Journalism, Information and Book Studies, Department of Social Communication and Public Relations at the Faculty of Journalism, Poland – head of the Department of Social Communication and Public Relations at the Faculty of Journalism, Information and Book Studies of the University of Warsaw. The president of the management of Instytut Rozwoju Społeczeństwa Informacyjnego and Exacto sp. z o.o. An author of over 230 scientific publications, monographs, scripts, articles and research reports. Former president of the management of Polish PR Association, also a member of the Council of Ethics in Public Relations. Advisor and consultant.

Przemysław Szuba, Exacto, Poland – graduate of the John Paul II Catholic University of Lublin, where he studied sociology and journalism, currently he is the deputy director of the department of research and strategic analyses of Exacto sp. z o.o. The author of a few dozen research reports and about a dozen scientific articles. In his professional work he concentrates mainly on the analysis of the condition of public relations branch and surveys of the PR specialists’ community in Poland.

DOI: 10.2478/minib-2019-0015
Contact: dariusz(at), pszuba(at)
MINIB, 2019, Vol. 31, Issue 1

Resize of Open_Access_logo_PLoS_white Available in Open Acces

Read on-line →
Downloads: 5
Pobrano: 5