Consumer attitudes towards innovative food products including functional products — implications for marketing in terms of nutrition and health claims

In order to identify the attitudes of consumers towards innovative food products, including functional foods, qualitative research was carried out in 2019 to find out what are the components of these attitudes in relation toinnovative food, on the example of functional food, in the conditions of the growing global tendency to care forhealth and convenience. As a result of the research carried out using the focus group interview (FGI) methodology,it was found that innovative food is associated with a new taste or packaging, increased nutritional value, as well as health related attributes. Often, in studies, consumers also referred to the … Czytaj więcej »