Marketing management of a non-public university

2005 was the peak year for the university sector.Nearly 2 million students attended Polish universities, and the favourable trend has continued uninterrupted for 15 years.Such a high demand for knowledge also resulted in a strong growth in the number of universities.However, since 2006 the number of students has begun to fall, and taking into account the demographic data it should be assumed that this trend will continue in the years to come.

Research conducted for the Ministry of Science and Higher Education indicates that the methods of university management in Poland are outdated in comparison with global solutions.This is because … Czytaj więcej »

Event marketing as one of the forms of marketing innovation in scientific and research institutions

Far-reaching changes taking place in Poland over the recent years, a time of strong competition and tough market rules in all branches forces companies to resort to more effective marketing management. The imposed pace and the skill of adapting to new situations are becoming a real challenge. A company which wants to strengthen or maintain its position on the market has to constantly adapt to the needs and requirements of consumers and to the changing situation on the market. Scientific and research institutions are trying to find their place in the market economy. Many of them manage to achieve high … Czytaj więcej »