Educational fairs as a form of promotion of higher education institutions

The upcoming decline in birth rates combined with increasing numbers of high school leavers deciding to study abroad force Polish universities to engage in intense marketing activities. Educational fairs are one of the instruments allowing for effective communication with future students. However, in order to take full advantage of the participation in educational fairs, universities need to be well prepared by applying the rules of exhibition marketing and taking into account the specific character of educationoriented exhibition events. The main goal of this paper is to identify the characteristic features of educational fairs. A good understanding of the character of … Czytaj więcej »