Inbound marketing as a form of internet marketing

We live in times of revolution! We are witnessing a revolution in the way we choose new products and in the way we look for business partners. Nowadays, almost everybody who is looking for a pram for his child or a new accounting company for his small business, always starts by turning on the computer. We start with Google or any other search engine, we ask our friends from the Internet, our family members and colleagues for assistance, usually via e-mail, online chats, Facebook or Twitter. We live in times of revolution – as a result of this revolution companies … Czytaj więcej »

Google AdWords advertising in higher education marketing

Technological advancement has caused us to take for granted the changes that only a dozen or so years ago seemed truly revolutionary. Ways of seeking business partners, products and services or even searching for opinion in the purely social dimension have all undergone a profound transformation. Practically anyone looking for, say, a toy for their child or a new stationery supplier for their business first sits in front of a computer. The very first action is to use Google or any other search engine. Thanks to computer technology we now have a range of possibilities at our disposal to find … Czytaj więcej »