The market functioning of polish higher education institutions in the context of the implementation of the concept of social responsibility

The evolution in the sector set new tasks for Higher Education Institutions (HEIs)*, where — in addition to educational activity — their cooperation with other entities is assumed, which will make it possible to take up contemporary challenges. One of these is University Social Responsibility (USR)*, the popularity of which is growing; however, this area is not sufficiently recognized in the relevant literature. This fact was an important premise for undertaking research to assess the current state of the higher education sector in the context of the implementation of the concept of social responsibility. The purpose of the paper is … Czytaj więcej »

Do we need social reports? New challenge for corporate social responsibility

Directive 2014/95/EU of the European Parliament and the Council entered into force on 1 January 2017, regards disclosure of non-financial and diversity information by certain large undertakings and groups. Its aim is to enhance  the consistency and comparability of non-financial information disclosed throughout the Union. Large public-interest entities will be obligated to prepare a non-financial statement containing information relating to at least environmental matters, social and employee-related matters, respect for human rights, anti-corruption and bribery matters. What it means in practice ? Whether we need a social reports ? In this paper different aspects of  new directives, it’s theoretical basement … Czytaj więcej »

Environmental aspects as an area of CSR and building the image of retailers’ private labels

The article is an attempt to analyse the area of care about the environment as one of the dimensions of CSR used by contemporary retailers in the process of building the image of their private labels. Particular parts of the article are devoted to achieving the goal of the article. First, conditions for the implementation of the CSR concepts in the strategies of development of retailers’ private brands are presented. Next, the tools most often used by contemporary retailers to build an „ecological image” are identified. In the final part of the article chosen examples of the retailers’ involvement in … Czytaj więcej »

The role of personnel marketing in the process of building corporate social responsibility strategy of a scientific unit

The goal of this article is to discuss the significance of human capital in the process of building the strategy of social responsibility and the role of personnel marketing in the process. Dynamically changing social environment has enforced a new way of looking at non-material resources. Organizations have understood that it is human capital and social competences that have a significant impact on the creation of an organization’s value, generating profits, as well as gaining competitive advantage in the 21st century. Personnel marketing is now a key element in the process of implementation of the CSR concept and building the … Czytaj więcej »

New social communication toward the relational capital creation

Corporate social responsibility is an example of an approach to management that emphasizes the importance of organization’s influence exerted by the company on a number of diverse groups called stakeholders. CSR sets new functions for social communication. In this paper chosen examples of social activities communication of Polish mining companies has been addressed. The main risks for the use of contemporary forms of communication as well as possibilities which are the results of application of modern management model has been indicated.

Sylwia Jarosławska-Sobór, M.Sc., Central Mining Institute, Poland – spokeswoman for the Central Mining Institute, PhD student at the Institute Czytaj więcej »

Social campaigns concerning work safety in the context of social responsibility of business in Poland

Social responsibility (Corporate Social Responsibility – CSR) has been defined by the European Commission as the concept of voluntary inclusion of social goals and goals associated with the protection of environment in normal company business activities and relations with all interested partners. According to the assumptions, a responsible entrepreneur treats clients, business partners and competition in an honest way, cares for the health, safety, security and good disposition of employees, motivates employees by offering them training and opportunities for development, acts like a „good citizen” in the local community, and respects natural resources and the environment. One of important elements … Czytaj więcej »