Fairs as a tool of marketing activity of research and scientific institutions

Dynamic changes in the surroundings of scientific and research institutions now taking place force these entities to search for ways to efficiently communicate with representatives of diverse groups which are important from the point of view of their marketing activities. In this context it seems that one of the least appreciated instruments are fairs, which in their contemporary form offer rich opportunities for presenting the offer of exhibitors. Taking advantage of the potential of contemporary exhibitions requires understanding their essence and the knowledge of rules concerning proper preparation and management of participation in trade fairs. Moreover, it is necessary to … Czytaj więcej »

Model technology platform for cooperation of research centres with the business sector

One of the ways of facilitating communication between the research and scientific sector and the business sector is to establish network forms of cooperation. Network is understood as a long-term relationship between partners connected through ventures which define the scope of their cooperation. International experience shows that network forms of cooperation are beneficial both for science and business: they intensify the processes of commercialization; level out negative phenomena on the labour market; and boost company competitiveness. Around the world the share of companies declaring that they cooperate with scientists amounts to 75-80%. In Poland the scale of cooperation between these … Czytaj więcej »