ICT platform as a marketing tool of a scientific unit from the food-agricultural branch

In the age of dynamically developing market economy, research and development units are treated as companies, which offer results of scientific research projects they have conducted. Currently, the potential of marketing is very strong and offers many useful tools. Among the most popular are: publications, advertising materials, sponsored articles, participation in branch fairs and exhibitions, as well as holding conferences. Due to the rapid development of IT technologies, the significance of reaching potential clients through application of appropriate ICT tools (e.g. website, electronic databases, videoconferences, e-learning, etc.) is growing. This has special importance in scientific units from the food and … Czytaj więcej »