Social responsibility in business in theory and practice

- Adriana Paliwoda-Matiolańska, Ph.D.

In a community business activity creates the feeling of common goals and the conviction based on the assumption that each person’s success depends on the success of others. Both practice and theoretical deliberations show that efficient social responsibility policy of a company is based on common creation of social and economic value. It focuses on searching for economic results of social involvement, as well as partners allowing for operational application of social activities for the achievement of planned targets. This has aroused interest in partnership between sectors as a form of efficient implementation of the companys’ social responsibility policy. The goal of this article is to present the evolution of the concept of social responsibility together with its integration with the processes of management of a contemporary company, as well as presentation of intersectoral partnership as a basis for companies’ involvement in the environmental and social sphere in practice.

Adriana Paliwoda-Matiolańska, Ph.D. – economist, management specialist, assistant professor at the Department of Trade and Market Institutions of the Cracow University of Economics, author of many scientific publications devoted to social responsibility of companies, including the book „Odpowiedzialność społeczna w procesie zarządzania przedsiębiorstwem”, she cooperates with many institutions and organizations in the area of implementation of programs and seminars devoted to social responsibility in business. She deals with social responsibility of companies, socially aware consumerism and models of balanced production and consumption.

Available in Open Access
Article published in Transactions of the Institute of Aviation No 223/2012
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