Social media as a source of information about universities among candidates for studies

- Magda Stachowiak-Krzyżan, Ph. D. Eng.

The main goal of the article is to indicate the importance of social media in the process of seeking information about universities by potential candidates for studies. To realize the set goal, quantitative research was carried out among a group of high school students, using the auditorium survey technique. The youth questionnaire was collected via the questionnaire for information sources used in the decision-making process about the choice of the future educational path. The conducted research confirmed that social media are one of the most important sources of information about universities, just after personal sources such as family and friends.

Magda Stachowiak-Krzyżan, PhD Eng., Poznań University of Economics, Poland – Assistant Professor at the Department of Product Marketing, Poznań University of Economics, Institute of Marketing. Scientific interests: consumer behaviour, social marketing, marketing communication and clothing market in social media. She conducts classes on the Basics of Marketing, Consumer Behaviour, Product Management and Service Marketing.
ORCID: 0000-0002-4093-2238

DOI: 10.2478/minib-2019-0052
MINIB, 2019, Vol. 34, Issue 4

Resize of Open_Access_logo_PLoS_white Available in Open Acces

Read on-line →