Relationship context of personnel marketing of scientific organizations

- Professor Agnieszka Izabela Baruk, Ph.D.

In the article the problems of relationship context of personnel marketing in scientific organizations were presented. The special attention was paid to feelings of contentment and satisfaction which causing is the main goal of the mentioned idea. The author wanted to realize two research aims (to define the dependences between the level of satisfaction and the level of contentment; to analyse the chosen determinants of the both categories) and to verify the research hypothesis that the level of satisfaction is the significant determinant of the level of contentment. On the base of the results of the field researches one can state that vertical relations are stronger determinants then horizontal relations in the case of the level of satisfaction and in the case of the level of contentment. The strongest dependence exists between the both of analysed categories, so the research hypothesis is true. It shows that organizations must pay the same attention to feelings of satisfaction and contentment by creating the relation system conformable with employees’ expectations and preferences. It can be done thanks implementing personnel marketing.

Professor Agnieszka Izabela Baruk, Ph.D., Łódź University of Technology, Poland – works as a fellow researcher at the Institute of Innovation and Marketing and holds the Chair of Management and Innovation Systems at the Łódź University of Technology. Her publications comprise 434 peer-reviewed positions including 14 books about transaction and personal marketing and their mutual interdependencies. Prof. Baruk focuses her scientific interests on the issues of marketing management. She is specially interested in the social system of an organization in image development and positioning strategies as well as in applying modern marketing solutions in relation to employees and participants of an organization’s environment in the context of personal and transaction marketing.

DOI: 10.14611/minib.13.03.2014.02

Contact: agnieszka.baruk(at)

MINIB, 2014, Vol. 13, Issue 3
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