Polish academic institutions in social media

- Agnieszka Chwiałkowska, M.Sc.

Social media are nowadays commonly used by universities to communicate, collaborate, share knowledge and build relationships with candidates, currently enrolled students, alumnus and other stakeholders. However, previous researches focus mainly on the use of social media for marketing purposes of companies. Very little attention is paid to a specific group of organizations i. e. universities. The objective of the research presented in the article is the identification of the existing trends of using social media as a communication tool between the university and its main stakeholders – the students. The research covered the activity of public universities (in Poland) on Facebook – the most popular social media platform among Polish Internet users (and students).

Agnieszka Chwiałkowska, M.Sc., Nicolaus Copernicus University in Toruń, Poland – doctoral student of the Nicolaus Copernicus University in Toruń, the Faculty of Economic Sciences and Management. Specialized in social media marketing for commercial and non-profit of organizations and in relation marketing. Author of a series of publications concerning social media, relational marketing, Generation Y and crowdsourcing (both in Polish and English). Holds trainings and workshops concerning these subjects. Appears at national and foreign conferences associated with the subject of new media. She participated in a scientific apprenticeship programme at Hanken School of Economics (Helsinki, Finland), where she carried out research on the subject of B2C marketing. She studied at freign universities – Upper Austria University of Applied Sciences (Steyr, Austria) and LAUREA University of Applied Sciences (Espoo, Finland).

DOI: 10.14611/minib.10.04.2013.09

Contact: a.chwialkowska(at)wp.pl

MINIB, 2013, Vol. 10, Issue 4
Resize of Open_Access_logo_PLoS_white Available in Open Access.


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