Measurement of activity in social media – a challenge for contemporary marketing research

- Joanna Płuciennik, M.Sc.

Popularity of social media among Internet users resulted in popularity of this medium among companies looking for contact with the participants of the community. Social media became as well a marketing research area of interest. Challenges social media researchers are facing, such as a combination of quantitative and qualitative aspects, and the problem of complexity and the selection of indicators, demonstrate the need to systematize the knowledge in this area.

Joanna Płuciennik, M.Sc., University of Łódź, Poland – is a graduate of Marketing and Philosophy at the University of Łódź. She is currently working towards her PhD degree. She deals with the issues of market research. Speaker at conferences and author of articles on research issues, she teaches Basics of Marketing, Brand Strategy and Modern Marketing Concepts. She is serving as an expert in the project Science and Business. She is member of Polskie Towarzystwo Badaczy Rynku i Opinii and author of the programme Professional Diploma in Marketing.

DOI: 10.14611/minib.08.02.2013.12

Contact: pluciennikjoanna(at)

MINIB, 2013, Vol. , Issue 2
Resize of Open_Access_logo_PLoS_white Available in Open Access.

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