Marketing of research institutes in view of current organizational and legal regulations

- Anna Slotorsz, M.Sc., Waldemar Cichoń, M.Sc.

The paper aims to describe in a synthetic way some issues related to the marketing activity of R&D organizations in view of legal acts regulating the functioning of the state owned R&D organizations. The authors have analyzed some regulations related to research institutes and their activities, regulations specifying criteria and procedures of granting of a scientific category to a R&D unit as well as principals of financing of the science and regulations related to the operations of certifying units. Basing on this analysis the authors have elaborated a set of marketing goals of the R&D organizations, a list of their stakeholders and of specific marketing tools both accessible in view of the rules and regulations in force and effective from the point of view of parametric evaluation of the R&D organizations. Among the analyzed tools there are the following: issues related to publications, organization of conferences, seminars and popularizing events, organization of education and training courses, internal policies related to intellectual property protection, internal policies related to technology transfer, membership in international organizations and applied quality policies.

Anna Slotorsz, M.Sc., Institute of Innovative Technologies EMAG, Poland – graduated from the Faculty of Management at the University of Economics in Poznań and the Department of Modern Languages at the Silesia University. She finished post-graduate studies in Innovation Management at the Warsaw School of Economics. Since 2009 she has been employed by the Institute of Innovative Technologies EMAG, currently holding the position of Head of Research Commercialization. She researches foreign markets with particular emphasis on the mining industry. She has authored a number of articles on the mining industry in South America. She specializes in transfer of technologies developed at the Institute of Innovative Technologies EMAG.

Contact: anna.slotorsz(at)

Waldemar Cichoń, M.Sc., Institute of Innovative Technologies EMAG, Poland  graduated from the Faculty of Social Sciences and Journalism at the University of Silesia in Katowice. A former local press journalist, he served as chief editor of the monthly magazines Koncern, Gospodarka Śląska, and Raport. After a spell of working in the media, he worked as PR specialist in advertising and PR agencies offering services to businesses and institutions connected with the so-called traditional industries (primarily energy and mining). Since 2008 he has been employed at the Institute of Innovative Technologies EMAG, where he serves the roles of head of the Department of Promotion and Scientific Publications, spokesman and secretary of the editorial team of the monthly journal Mechanization and Automation of Mining published by the Institute. Author of a dozen or so articles published in regional and national newspapers, numerous advertising screenplays, PR guidebooks and books for children.

DOI: 10.14611/minib.07.01.2013.12

Contact: waldemar.cichon(at)

MINIB, 2013, Vol. 7, Issue 1

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