Innovation as the object of market exchange

- Jerzy Koszałka, PhD Eng., Damian Kuźniewski, M.Sc. Eng., Joanna Pniewska, M.Sc. Eng.

The article discusses the problem of the characteristics of innovation as products that the world increasingly also in Poland, are the object of market exchange. They differ substantially from the products offered by the production and service companies in the markets of consumer goods, also ready-made industrial goods. The key differences are due to the fact, that innovation can be a product — market traded object already as an idea and concept, or as a solution in different phases of development and growth. This will involve a high degree of uncertainty as to all aspects of the pro-innovation project in the development process. This applies above all intellectual property rights in the development process of innovation, functionality and technical parameters of solutions, manufacturability of solutions, affecting the ability of their production, marketing aspects, as well as the economic and financial aspects. In addition, the theoretical issues related to innovation as products — objects of the market exchange are discussed with examples from practice Gdansk University of Technology, who is the creator and provider of innovative solutions for the industrial market. There are characterized changes in knowledge, uncertainty and risk, resulting from the process of innovation. The article ends with conclusions.

Jerzy Koszałka, PhD Eng., Gdańsk University of Technology, Poland is an employee of the Faculty of Management and Economics of the Gdańsk University of Technology. For over 40 years he has been dealing with company organization and management. He has participated, among others, in apprenticeship programmes at University of Wales Swansea (1993, 1994) and Durham University Business School (1995). He went on a study tour around centres supporting the development of SME’s in the USA (1996). Co-author of the Regional Innovation Strategy for the Vovodeship of Pomerania RISP (2002-2003). He has written a few dozen articles, lectures, guides and papers concerning the strategy and marketing of companies, as well as innovation. He is a member of the Polish Business and Innovation Centers Association.


Damian Kuźniewski, M.Sc. Eng., Gdańsk University of Technology, Poland is an employee of the Centre for Knowledge and Entrepreneurship at the Gdańsk University of Technology. For 8 years he has been dealing with the issues of technology transfer and implementation of innovations. Since 2009 he has been managing the unit of Gdańsk University of technology responsible for technology transfer and support for academic entrepreneurship. He has participated in about a dozen projects supporting academic innovation and entrepreneurship. He has written papers on the subject of using the effects of intellectual work and transfer of technology, he was responsible for the transfer and implementation of a series of technologies generated at the University in companies.


Joanna Pniewska, M.Sc. Eng., Gdańsk University of Technology, Poland has worked for three years at the Centre for Knowledge and Entrepreneurship of the Gdańsk University of Technology. At work she deals with building efficient communication between business and science, audit of innovative technologies and their transfer to companies. The author is also a doctoral student of the Faculty of Management and Economic at the Gdańsk University of Technology, where in the area of management science she investigates issues associated with the utilization of design thinking approach in the process of innovation management in small and medium companies from the service sector. Joanna Pniewska is a graduate of the Top 500 Innovators programme at the University of California, Berkeley. She has also completed two apprenticeship programmes in the area of commercialization of innovation and creativity at Stanford University in the United States.

DOI: 10.14611/minib.11.01.2014.11

Contact: joanna.pniewska(at)

MINIB, 2014, Vol. 11, Issue 1
Resize of Open_Access_logo_PLoS_white Available in Open Access.

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