Expectations of students towards the didactic staff as factors conditioning the improvement of the university’s relational capital

- Małgorzata Adamska, Ph.D.

The dynamically changing social-economic environment in which universities operate required from them in the recent years taking measures aimed at introducing significant changes in the area of conducted marketing activity. However, a typical composition of marketing instruments requires a different approach due to the specific character of the branch and the targeted client.
The purpose of this article is the identification of expectations with regard to the implementation of educational services, as well as the role and influence of didactic personnel on the processes of building a university’s image. The identified expectations may have a major impact on the future personnel policy of university authorities, also in the context of “Constitution for Science” and new proposals which are supposed to elevate the role and significance of the didactic personnel.
On the basis of a survey conducted among the students of a public university, the author of the article draws important conclusions concerning the student-lecturer relationship, which reflecting the respondents’ opinions constitute a basis for proposing solutions aimed at supporting the didactic personnel in their effort to bring perfection to the processes of education and cooperation with students.

Małgorzata Adamska, Ph.D., Opole University of Technology, Poland – doctor of economics and management science, assistant professor in the Department of Organization and Company Management of the Faculty of Economics and Management of Opole University of Technology. In her professional and didactic work she devotes her attention above all to the issues of broadly understood marketing activity and intellectual capital management, with particular focus on company’s market capital. She is the author of a few dozen scientific publications from this field, including publications in such magazines as: Economics & Management E+M, Handel Wewnętrzny, Marketing i Rynek and Zarządzanie przedsiębiorstwem. She is also a co-author of the textbook titled „Słownik menedżera zasobów ludzkich” (Dictionary of human resources manager). She developed her skills and experience as a trainee in companies from the region of Opole.

DOI: 10.14611/MINIB.30.12.2018.12
Contact: m.adamska(at)po.opole.pl
MINIB, 2018, Vol. 30, Issue 4

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