Cooperation of universities as an element of support for innovation in regions

- Mateusz Wróblewski, Ph.D., Piotr Danielewicz, M.A.

The transfer of knowledge and technology from the scientific environment to the industry is most beneficial for the creation of a good atmosphere for the development of science. The socio-economic growth of Poland opens new opportunities to us and allows us to think what could be done to help Polish science keep up with the best. Even though in the recent years there have been initiatives aimed at stimulating positive changes in this area, the scale of transfer of knowledge from science to business is still unsatisfactory. Large number and small size of institutions as well as the failure to adapt scientific offer to the needs of the market are behind the fact that still too few scientific inventions support the development of companies. A barrier which limits the effective use of scientific achievements, which is very often missed out, is insufficient utilization of marketing tools supporting scientific and didactic activities of universities. In the first part of the text the experiences from cooperation between Poznań-based universities will be presented. The second part contains a record of activities of the University of Arts in Poznań in the context of promotional activities taken up together with other universities. The example of the University of Arts in Poznań shows that universities in Poznań can efficiently take advantage of marketing tools for the promotion of their scientific achievements and didactic offer.

Mateusz Wróblewski, Ph.D. – assistant professor at the Department of Furniture of the Faculty of Architecture and Design of the University of Arts in Poznań. After graduation he took part in an apprenticeship program at Ron Arad’s One Off Studio in London. Since 2001 he has been running a studio specialized in complex design services for retail brands, designing furniture and compositions of office and hotel interiors as well as in utilitary graphics. Since 2008 he has been engaged in the promotion of young design from Wielkopolska. In the years 2009-2010 he was the promoter of academic entrepreneurship within the University of Arts in Poznań.

Piotr Danielewicz, M.A. – psychologist, coordinator of projects carried out by the Poznań City Council, he implements projects within the framework of the city’s Program of Support for Innovative Projects, coordinator of a EU Operational Program Human Capital „Scientist in business – apprenticeship of scientific employees in companies”. He takes care of preparing and implementing projects in the area of transfer of knowledge from scientific centres to the economy and in the area of promotion of innovations.

Available in Open Access
Article published in Transactions of the Institute of Aviation No 223/2012
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