no 1/2022
  1. A systems approach to the development of educational standards for fostering personal values
    - Dąbrowska A., Shulhina Liudmyla
  2. Research and development expenditures in the sector of polish enterprises as an instrument of research and development policy
    - Baruk Jerzy
  3. Brand as a Customer Value Driver: Relationships with Customer Engagement
    - Krowicki Piotr, Maciejewski Grzegorz
  4. Testing Polish secondary-school students’ written social communication competence based on a timed composition task
    - Gołata Krzysztof
  5. Quality policy in creating organizational maturity in a medical tourism enterprise
    - Kordasiewicz J.

A systems approach to the development of educational standards for fostering personal values

- Dąbrowska A., Shulhina Liudmyla

This article proposes to consider the education system as a factor in the formation of people’s personal values. We examine students’ perceptions of the degree to which existing educational standards are oriented towards the formation and development of personal values, as well as formulate proposals for the implementation of a systems approach to the development of educational standards as a factor in improving the existing complex of personal values. The methodology applied included: desk analysis by comparison, deduction, and induction; a questionnaire study; variance, discriminant, factor and morphological analysis. Respondents were segmented according to the criteria “presence of groups of … Czytaj więcej »

Research and development expenditures in the sector of polish enterprises as an instrument of research and development policy

- Baruk Jerzy

One of the important and open issues in modern businesses is the financing of research and development (R&D) activities, treated as an instrument of research and development policy. Maintaining the competitiveness of business entities requires the systemic creation and implementation of innovations, which requires expenditure on R&D activities. The aim of this paper is to identify the level, dynamics and structure of expenditures on R&D activities in Poland and in Polish businesses. The time range of the study covers the years 2015–2019 (or 2017–2019 inthe analysis of expenditures in the enterprise sector), the scope concerns the financial aspects of R&D … Czytaj więcej »

Brand as a Customer Value Driver: Relationships with Customer Engagement

- Krowicki Piotr, Maciejewski Grzegorz

This article presents theoretical considerations regarding the concept of ‘brand’, identifying it as a value driver for customers and defining how important a brand is in the value creation process. Brand-related constructs (brand strength, brand value, brand equity, brand awareness, brand knowledge, brand reputation, brand image, and brand identity) found in the literature are defined, paying particular attention to brand equity as a construct more closely related to the concept of perceived value. The article also discusses the various levels of meaning of a brand and presents the concept of customer engagement (CE), identifying the relationships between a brand, the … Czytaj więcej »

Testing Polish secondary-school students’ written social communication competence based on a timed composition task

- Gołata Krzysztof

This study experimentally evaluated Polish school students’ competence at written communication, understood as one of the forms of social communication. The task, performed online, was designed to see if the students were able to select the most important information from a given base text and to compose new texts on this basis to comply with three different length requirements, and how they behaved under the pressure of the time allocated to complete the sub-tasks. Results from an overall pool of 500 secondary school students from a diverse sample of schools (in the city of Poznań and the surrounding Wielkopolska province) … Czytaj więcej »

Quality policy in creating organizational maturity in a medical tourism enterprise

- Kordasiewicz J.

This article examines the concept of organizational maturity, with particular emphasis on the importance that it can play in medical tourism. First, the concept of organization is subjected to an interdisciplinary interpretation in the light of the Polish and international literature on the subject. The influence of this area of enterprise management on the decisions made and the shaping of the pro-quality policy of the enterprise is considered – noting that the continuous and comprehensive improvement of intra-organizational processes, decisions taken and monitored, and long-term planning are determinants of the level of organizational maturity and contribute to the implementation of … Czytaj więcej »