no 1/2021
  1. The market functioning of polish higher education institutions in the context of the implementation of the concept of social responsibility
    - Pabian Angelika M.
  2. New organizational model for functioning of research institutes in Poland — comparative analysis of Łukasiewicz and POLTRIN Networks
    - Barcikowska Renata
  3. Academic tutoring as a form of modern cooperation with the student and an element of improving the quality of teaching services
    - Krnáčová Paulína, Miśniakiewicz Małgorzata
  4. Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product
    - Hong Kay Tze, Lim Chui Seong, Wei Yee Hew Louisa, Wong Siew Chin
  5. Open innovations as a form of customer value co-creation
    - Mazurek-Łopacińska Krystyna

The market functioning of polish higher education institutions in the context of the implementation of the concept of social responsibility

- Pabian Angelika M.

The evolution in the sector set new tasks for Higher Education Institutions (HEIs)*, where — in addition to educational activity — their cooperation with other entities is assumed, which will make it possible to take up contemporary challenges. One of these is University Social Responsibility (USR)*, the popularity of which is growing; however, this area is not sufficiently recognized in the relevant literature. This fact was an important premise for undertaking research to assess the current state of the higher education sector in the context of the implementation of the concept of social responsibility. The purpose of the paper is … Czytaj więcej »

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New organizational model for functioning of research institutes in Poland — comparative analysis of Łukasiewicz and POLTRIN Networks

- Barcikowska Renata

This article concerns the functioning of research institutes in Poland taking into account their legal and organizational changes. The aim of the article is to attempt to answer the question whether networking of research institutes in Poland is an appropriate organizational model for the functioning of these organizations. The introduction outlines the theoretical background for the network analysis and presents general information about research institutes. The author presents solutions concerning networking of scientific institutions in Poland and in selected EU countries. The POLTRIN and Łukasiewicz networks are an example of models of networking research institutes in our country. The author … Czytaj więcej »

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Academic tutoring as a form of modern cooperation with the student and an element of improving the quality of teaching services

- Krnáčová Paulína, Miśniakiewicz Małgorzata

The article, on the example of Poland and Slovakia, concentrates on the changes taking place in higher education in Central and Eastern Europe. The expectations of contemporary students (Z generation representatives) towards academic education and teaching staff have been analysed, and academic tutoring has been presented as an innovative, though not a new, form of education that perfectly meets these expectations.

Based on the collected theoretical material and own experience, the authors have indicated the strengths and weaknesses of academic tutoring and analysed the opportunities of implementing this form of teaching in higher education systems. The subsidiary aim of this … Czytaj więcej »

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Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product

- Hong Kay Tze, Lim Chui Seong, Wei Yee Hew Louisa, Wong Siew Chin

This study aims to examine the interaction effect of country of manufacture and brand awareness, packaging and price impact on the purchase intention of toothpaste among young adults in Malaysia. As previous studies show, the country of origin should not be taken as a single clue, as it exaggerates the country of origin effect. This study evaluates the effect of the country of origin effect on the low-involvement good (toothpaste). The Cue Utilization Theory was used to explain how the consumer uses product cues to rate a product before making a purchase decision. Study data are analysed using SmartPLS. The … Czytaj więcej »

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Open innovations as a form of customer value co-creation

- Mazurek-Łopacińska Krystyna

The article aims to present customer participation in value co-creation based on the demand-side approach to innovation. We present the rationale and principles of the demand-side approach to innovation based on user participation. Further, we discuss the forms of customer engagement in customer-company cooperation, customer motivations, and perceived benefits. This article also identifies the open innovation model’s factors and provides practitioners with implementation guidance regarding the demand approach to innovation. Further, this article shows the influence of the customer’s active role and the demand-side approach to innovation on the enterprise, the economy, and society. Finally, we identify possible risks associated … Czytaj więcej »

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