Articles

Searching for and perception of information by consumers in the light of the sustainable consumption idea — on the example of food markets - ,
Consumers towards sustainable food consumption -
Informative value of packaging as a determinant of food purchase - ,
Diversification of customer shopping styles as a result of changes in the weekly work schedules of retail outlets -
Possibilities of brand promotion trough lifestyle mobile sports application - ,
Groups on Facebook as a marketing tool -
Online Marketing Communication of Polish National Art Museums in comparison to selected European Museums -
The various models of marketingu audit -
Google Ads campaigns in promotional activities of theaters -
Preliminary research of information overload from information search and information follow -
The market functioning of polish higher education institutions in the context of the implementation of the concept of social responsibility -
New organizational model for functioning of research institutes in Poland — comparative analysis of Łukasiewicz and POLTRIN Networks -
Academic tutoring as a form of modern cooperation with the student and an element of improving the quality of teaching services - ,
Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product - , , ,
Open innovations as a form of customer value co-creation -
Users’ awareness of augmented reality technology in mobile applications -
Image management with the use of virtual communication in crisis situations based on the example of the CD Projekt capital group -
Attitudes of young consumers on the security of their data collected by smart devices in the age of the internet of things -
Changes in e-education brought by the covid-19 pandemic in Poland: behaviour and perceptions of young e-education service consumers and service providers - ,
Comparing money and time donation: what do experiments tell us? -
Methodology for forecasting revenues from the sale of innovative products in the domestic tourism market -
Involvement of generation Z in the communication activities of clothing brands in social media — the case of Poland -
Packaging as a purchase determinanton the dietary supplement market in Poland - , ,
Developing students’ transversal competences through cultivation of health literacy competence - , , ,
Evaluation of selected online image-building activities by Polish universities - ,
Twenty-first century male elegance amongst elegantly-dressing Polish males and self-declared “dandies” - ,
Marketing, Start-ups and Innovation: A Framework for Understanding the Possibilities for Harnessing Technological Innovations in Tourism - , ,
The volume and dynamics of domestic expenditures on research and development in the European Union -
The influence of competence potential of changes in higher education on the training of specialists for entrepreneurship - , , ,
Managing instruments of the future -
Debatable issues of personal values in the context of harmonization of educational standards of Ukraine and the EU - ,
Consumer attitudes towards innovative food products including functional products — implications for marketing in terms of nutrition and health claims - ,
The evolution of the role of forms of marketing communication in influencing consumers’ shopping behavior (based on surveys in 1995–2018) -
Wearable technology in the perception of young consumers - ,
Customer loyalty on the insurance services market in Poland -
Job expectations and satisfaction among scientists - ,
Determinants of building image and reputation of university towards its stakeholders - ,
The use of social media by technology transfer offices in marketing communications -
Evaluation of on-line marketing communication of scientific units in the context of its cooperation with companies from the Lodz region - ,
Material work environment and work comfort in the opinions of university employees -