Understanding factors influencing consumers online purchase intention via mobile app: perceived ease of use, perceived usefulness, system quality, information quality, and service quality

- Markun Hanjaya, S.T., Kenny, S.Kom., Freddy Gunawan, S.S., S.E.

The development of technology has been significantly give the implication towards consumer’s behaviour in having the online purchase intention via mobile app that has been developed by the e-commerce company to serve better and deliver a better service to the consumers; especially when internet has connected people through their smartphones. The insignificant growth in doing the online purchase via mobile app which does not go along with the growth of internet mobile users in Indonesia and Singapore will deliver this study in order to evaluate and validate the implication of ease of use, usefulness, system quality, information quality, and service quality towards consumer’s behaviour in having the online purchase intention via mobile app. Data was gathered with survey by spreading 100 questionnaires randomly to the respondents who had the experience in doing the online purchase via mobile app in the last 6 months in Indonesia and Singapore. The methodology in doing this study is the quantitative approach by considering the connection amongst the independent variables and the dependent variables. This research found that usefulness and information quality significantly affect the online purchase intention through mobile app in Indonesia while in Singapore ease of use, usefulness, and service quality significantly affect the online purchase intention through mobile app.

Markun Hanjaya, S.T., Business Management Program, Management Department, BINUS Business School Master Program,
Bina Nusantara University, Jakarta, Indonesia 11480
– He graduated from the Faculty of Science and Technology with an Industrial Engineering Study Program at Pelita Harapan University. At this time, he serves as a Production Manager at plastic packaging manufacturing company in Indonesia. The work he does, focuses on planning and developing the effectiveness and efficiency of the system.

Kenny, S. Kom. Business Management Program, Management Department, BINUS Business School Master Program, Bina Nusantara University, Jakarta, Indonesia 11480 – He graduated from the Faculty of Computer Science at Bina Nusantara University. Currently, he is working as SEM Manager / Digital Media Specialist at Rakuten Asia in Singapore. His main expertise is digital marketing from paid, organic, mobile, social, and display.

Freddy Gunawan, S.S., S.E., Business Management Program, Management Department, BINUS Business School Master Program, Bina Nusantara University, Jakarta, Indonesia 11480 – He graduated from the Faculty of Letters of Universitas Sumatera Utara and the Faculty of Economics of Universitas Methodist Indonesia. Currently, he is the Commercial Manager at East Timor Trading, LDA in East Timor. His professional life is linked to sales and marketing and his main professional interest is designing business development strategies.

DOI: 10.2478/minib-2019-0035
Contact: markun.hanjaya(at)gmail.com, kennywijaya92(at)gmail.com, freddy.gunawan.network(at)gmail.com
MINIB, 2019, Vol. 32, Issue 2

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