The use of mobile applications in the marketing communication process by airlines

- Anna Szymczak, M.Sc.

The airline industry constitutes a challenge for marketing specialists due to high dynamics of provision of information. Airlines strive to communicate more and more effectively with the passenger. The specific character of the branch also constitutes a challenge for mobile application developers, who update them more often than applications of companies from other branches.
The goal of this article will be discussing the processes of building relations, efficient communication with clients on the market of passenger airline services using mobile applications. Up till now this problem hasn’t been the subject of both literature studies and empirical research. Source materials for the work will be available literature on the subject, own analyses based on secondary sources, as well as empirical studies conducted among passengers.

Anna Szymczak, M.Sc., University of Lodz, Poland – Ph.D. Candidate in Marketing Department, Faculty of Management, University of Lodz. Since childhood, fascination with civil aviation. Her interests are connected with scientific work. She teaches in Marketing Fundamentals. Awarded with distinction for activities for and for the good of the University of Lodz. Graduate of Postgraduate Studies – Management and financing in the air transport sector at the Warsaw School of Economics. Delegate of Faculty of Management in the University Council of Doctoral Students. First soprano in the Academic Choir of the Technical University of Lodz.

DOI: 10.14611/MINIB.29.09.2018.14
Contact: annakatarzyna.szymczak(at)gmail.com
MINIB, 2018, Vol. 29, Issue 3

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