The reasons of lack of polish young potential employees’ interest in universities as employers in the context of perception of people working in these organizations

- Professor Agnieszka Izabela Baruk, Anna Goliszek, Ph.D.

The article has a theoretical and empirical character. Identifying the internal structure of reasons of lack of Polish young potential employees’ interest in universities as employers was the main goal of this paper. To prepare its theoretical part the method of cognitive-critical analysis of world literature on marketing and management was applied. The results of this analysis show that the aspects connected with the mentioned reasons have not been studied yet. The more the opinions about the way of perception of universities’ employees in the comparison of other organizations’ employees have not been taken into account in the analysis. So one can talk about the existence of a cognitive gap and an empirical gap in this scope. Striving to reduce these gaps the empirical studies were conducted. The research covered representatives of Polish young potential employees. Gathered primary data were statistically analysed applying the following research methods and tests: exploratory factor analysis and Kruskal-Wallis test. The results of these analyses show that the opinions on relative perception of universities’ employees decide about differences in the structure of reasons of lack of interest in universities as employers. But the mentioned opinions are the element differentiating in a statistically significant way only one reason.

Professor Agnieszka Izabela Baruk, Łódź University of Technology, Faculty of Management and Production Engineering Department of Management Systems and Innovations, Institute of Innovation and Marketing, Poland – lecturer at Łódź University of Technology, Faculty of Management and Production Engineering, Department of Management Systems and Innovation. Her publications comprise 434 peer-reviewed positions including 14 books about transaction and personal marketing and their mutual interdependencies.ORCID: https://orcid.org/0000-0003-2864-509X, JEL kod: M31; M54

Anna Goliszek, Ph.D., University of Life Sciences in Lublin, Department of Management and Marketing, Poland – sociologist, lecturer in the Management Department at the University of Life Sciences in Lublin. Graduate of the Faculty of Social Sciences of the John Paul II Catholic University of Lublin. He earned his doctoral degree from the Faculty of Philosophy and Sociology of the Maria Curie Skłodowska University in Lublin. His major scientific interests include organisational and management sociology, with a particular focus on the problem of organisational culture, business communication, inventics and social psychology.

DOI: 10.2478/minib-2019-0036
Contact: agnieszka.baruk(at)poczta.onet.pl, anna.goliszek(at)up.lublin.pl
MINIB, 2019, Vol. 32, Issue 2

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