The information determinants in marketing of a research and scientific institution

- Prof. Bogdan Sojkin

The article deals with information – based marketing of scientific research institutes, which has been named SAVE (Solution – Access – Value – Education). A proper use of marketing instruments requires information assets which are defined in terms of the essence, the scope and the form of the defined information needs. The essence, the form and the pattern of information needs in reference to SAVE has been defined and described in the case of scientific research institute. The specification of needs for each instrument and for various market participants has been included into the description.

Prof. Bogdan Sojkin, University of Economics in Poznań, Poland – is professor of Economics at the University of Economics in Poznań, Head of the Chair of Product Marketing at the Faculty of Commodity Science, member of the Commission of Commodities Sciences at the Polish Academy of Sciences, member of the Research Council of the Polish Accountants Association, Chair of the Programme Committee of the European Marketing Forum of Scientific and Research Organizations (Warsaw Institute of Aviation). His professional interests and research activity focus on product management, market and marketing research, product quality, marketing information systems and marketing in sports (including R&D work conducted under science grant projects: 2007 – 2009 the Ministry of Science and Higher Education, 2009 – 2012 the National Science Centre, 2012-2013 the National Centre for Research and Development). He specialises in commercialisation of R&D results and marketing in sports. Author and co-author of numerous publications including Handel w gospodarce narodowej, PWE, Warszawa 1989; Rynek żywnościowy, PWE, Determinanty konsumpcji żywności. Analiza hierarchiczna, AE, Poznań, 1994; Podstawy marketingu,  AE, Poznań, 1996 and 1999; Zarządzanie produktem, PWE, Warszawa 2003; Badania marketingowe. Teoria i praktyka. PWN, Warszawa 2005; Informacyjne podstawy decyzji marketingowych, PWE, Warszawa 2009; Konsument wobec innowacji produktowych na rynku żywności, UEP, Poznań 2009; Komercjalizacja produktów żywnościowych i jej uwarunkowania, PWE, Warszawa 2012; Zachowania zakupowe i konsumpcyjne mieszkańców Poznania i Wielkopolski, IBRKiK, 2013.

DOI: 10.14611/minib.11.01.2014.08

Contact: bogdan.sojkin(at)ue.poznan.pl

MINIB, 2014, Vol. 11, Issue 1
Resize of Open_Access_logo_PLoS_white Available in Open Access.

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