The influence of economic crisis on directions of estructuring of marketing in research institutes

- Marlena Elżbieta Maślanka, PhD

On the eve of the third millennium the Polish economy is more and more subject to worldwide trends of globalization, which in a special way influences the scope and intensiveness of changes implemented in Research Institutes. It is accompanied by another more and more intensively transferred internationally and generally observed economic crisis, whose negative impulses cause the economic growth to slow down. The key determinant of the development of Research Institutes in the modern global economy is a skill to react on changes and a necessity to take restructuring actions within this range of marketing. Problems of a progressive global economic crisis and the influence of this process on restructuring of marketing in Research Institutes is an important research problem, requiring a deep and thorough analysis and research in this scope, hence this paper deals with all these important issues.

Marlena Elżbieta Maślanka, PhD., Institute for Engineering of Polymer Materials and Dyes in Toruń, Poland – is a doctor of economic sciences, specialist in accounting and management. She is the chief accountant and acts as the deputy director of the Institute for Engineering of Polymer Materials and Dyes in Toruń. Work at a Research Institute and direct participation in the restructuring process carried out in the institute became an inspiration to start scientific activity and write a doctoral thesis. For this reason, since 2008 she has been developing her scientific interests together with her professional career.

DOI: 10.14611/minib.07.01.2013.11

Contact: m.maslanka(at)

MINIB, 2013, Vol. 7, Issue 1

Resize of Open_Access_logo_PLoS_white  Available in Open Access.

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