Changes of associations with the university as an employer – opinions of potential young Polish employees

The article is a theoretical-empirical work in its character. It presents issues associated with the significance of associations with the university as an employer among employees representing the external labour market. In the theoretical part the method of cognitive-critical analysis of world literature on the subject from the area of image management, marketing and human resource management is used. What is emphasized on the basis of the results of the analysis is the key role of associations with the employer that the potential employees have in the process of building the image of an employer as an excellent workplace. It … Czytaj więcej »