Visual identity and rebranding

Wrona KatarzynaThe goal of this article is to highlight the essence of visual identification and rebranding, as well as to discuss elements of corporate identity, which are subject to revitalization in the process of refreshing the image of a brand. In the first part the article the analysis of the term visual identification is conducted. In the analysis special attention is drawn to the role of visual identification in creating a coherent identity of an organization. In the subsequent chapters further components of corporate identity are presented in detail – starting with logotype, through business forms, advertisements, accompanying materials and Internet … Czytaj więcej »

Visual identification and its role in shaping brand awareness and marketing communication

Every scientific and research institution can be treated as a provider of services carrying out research and development projects or running educational activities and as such is subject to the same mechanisms of market competition as a „model” company. An institution of this kind can create a recognizable brand and can convince its clients that they are buying something exceptional. Strong brands excel on a crowded market, they help consumers choose from a whole spectrum of options and emphasize the essential value of the service – by raising trust they provide clients with what they expect. In the process of … Czytaj więcej »