Will the use of virtual reality lead to a revolution in marketing communication?

A contemporary consumer is a challenge for marketing specialists. The analysis of the conducted research shows that only a well-constructed marketing message, using new technologies will be a key element of effective marketing communication. There is a growing interest in the use of virtual and augmented reality on the market.
The aim of the work is to analyze the possibilities of using innovative tools, based on virtual and augmented reality in marketing communication. The source basis of the study is available literature on the subject, secondary sources, own analyzes and research and studies carried out by foreign research institutes.

The … Czytaj więcej »

Development of virtual reality technology in the aspect of educational applications

In the recent years we have observed the development of devices and visualizations for monitoring the activity of a user (movement and position) in a virtual environment. Along with the growing utilization of personal computers for visualization and rapid development of computer image generation in real time, universities, following the latest trends used in science, are looking for solutions to reach students through  the senses of: sight, hearing and touch. We should take into consideration the diversity of students’ styles and strategies of learning, that’s why the use of virtual reality (VR) in education is a response to the … Czytaj więcej »