Successful Technology Commercialization – Yes or No? Improving the Odds. The Quick Look Methodology and Process

This article explores the relationships which transform new scientific knowledge into new commercial products, services, and ventures to create wealth creation.  The major technology and marketing commercialization dilemmas are defined and addressed.  The Quicklook methodology and related processes to quickly assess the commercial viability and potential of a scientific research project is explained.   Using the Quicklook methodology and process early in the research and development process improves the success odds of commercialization.

Professor William Bradley “Brad” Zehner II, St. Edward’s University, Austin, Texas, USA – is an Associate Professor of Management and a Global Teaching Fellow.  He is also a Czytaj więcej »

Technology Creates 21st Century Wealth – Processes, Problems, and Prognosis

zehnerbradleyCraig WilliamsGary PletcherScience and technology are the driving forces increasing the global standards of living. The technology – wealth relationship is complex and not well understood presently but recent macro data tends to support Robert Solow’s 1957 observation that societal, company, and individual wealth and increased standards of living is created by application of science and technology to socio-economic challenges.  In 1987, Robert Solow received the Nobel Prize in Economics, for his insight that “seven-eighths” of the world’s increase in world wealth is due to advances in science and technology.   The challenges and costs of of wealth creation are identified. This paper … Czytaj więcej »

New technologies in public relations

The article includes an analysis and presentation of selected examples of communication tools, which are used in companies to create and maintain relationships with internal and external environment. The problems related with definition of public relations were also discussed. The article presents the advantage and negative consequences of the use of modern tools of PR, as well.

Dariusz Tworzydło, PhD., Exacto, Poland – is director of the managing board of the public relations agency Exacto and director of the managing board of the Institute for Development of Information Society. In the years 2008-2012 he was member of the Public Relations … Czytaj więcej »