System for the dissemination of innovative technological solutions at an R&D institute

The changes in the global market and the emphasis on the commercialization of R&D results, boost competitiveness and decide on the necessity to implement a marketing approach towards the organization and management of the business activity, including that of research institutions, which being treated as a unique kind of enterprises, make the results of their research commercially available. An important factor supporting effective commercialisation of research results is a proper preparation and execution of promotion activities, which based on the rules of marketing, increase the likelihood of success of implementation of innovative solutions on the market. The dissemination activities comprise … Czytaj więcej »