Work perceiving by employees and its consequences

agnieszka barukIn the article the problems of work perceiving by employees of scientific organizations in the context of marketing orientation rules were presented. It has the theoretical-empirical character. The following research goals were to be gained: identifying the way of work perceiving by respondents; defining the potential dependences between the way of work perceiving (especially its stress dimension) and chosen aspects of professional life. 4 research hypotheses were to be verified. In the empirical part the results of the field researches were presented. To analyse gathered field data the method of correspondence analysis was used. It allowed to gain the research … Czytaj więcej »

Recommending scientific organization by employees as the example of their prosumer activity

agnieszka barukIn the article the problems related to recommending the employer by employees are presented. It is described as the example of employees’ prosumption activity. Transmitting their opinions about the organization as the employer they become the co-creators its image which is one of the key non-material marketing values. The article has theoretical-empirical character. In the theoretical part the essence of prosumption is presented. The special attention is paid to fact that in the literature this appearance is linked with consumption products not with personnel activity. In the empirical part the results of the field researches on recommending employer and its … Czytaj więcej »

Style of management and chosen sentiments and attitudes among employees of scientific organizations

agnieszka barukThe article presents issues associated with the style of management applied in scientific organizations in the context of sentiments and attitudes of employees. Attention is drawn particularly to the relations between the style of management perceived by employees and the level of their perceived contentedness and the perceived level of satisfaction, as well as between the perceived style of management and attitude reflecting their readiness to recommend an organization as an employer. The application of the method of statistical analysis, namely, the analysis of correspondence allowed drawing the conclusion that there are statistically important relations between the variables. These relations … Czytaj więcej »

Relationship context of personnel marketing of scientific organizations

In the article the problems of relationship context of personnel marketing in scientific organizations were presented. The special attention was paid to feelings of contentment and satisfaction which causing is the main goal of the mentioned idea. The author wanted to realize two research aims (to define the dependences between the level of satisfaction and the level of contentment; to analyse the chosen determinants of the both categories) and to verify the research hypothesis that the level of satisfaction is the significant determinant of the level of contentment. On the base of the results of the field researches one can … Czytaj więcej »

Outer personal marketing as the element of the holistic orientation of organization

In the article the problems related to outer personal marketing as the fundamental element of the holistic marketing orientation were presented. The essence of holistic attitude was shown and its role in the effective marketing activities directed to employees of a scientific organization was underlined. The special attention was paid to the key role of potential empoyees’ knowledge about this approach. On the base of the results of the empirical researches one can state that its level is very low. It is one of the main barriers in the process of outer personal marketing implementing in the case of a … Czytaj więcej »