Marketing for science based organizations – perspectives and questions

Marketing for research and science-based organizations is complex and not well understood; especially by the research, scientific, and technical communities. This paper presents a conceptual framework for scientists in research and science-based organizations to think about their organization’s marketing and sales functions, and related processes. NASA, one of the world’s most successful research organizations, which put two American astronauts on the moon in approximately 8 years, is briefly explored. The role of 21st Century research and science-based organizations in creating societal, organizational, and individual wealth is examined via a conceptual framework of the virtuous wealth creation process. Two forms of … Czytaj więcej »

The 5I formula for successful staffing of scientific and research organizations

Scientists and engineers create the scientific and technological knowledge to generate societal and individual wealth and related economic growth. The article explores wealth creation, worldwide research and development (R&D) expenditures, US R&D expenditures by business, government, and academic organizations and economic sectors, and profiles the US science and technology workforce including recruiting and compensation costs. The process of recruiting scientists and engineers is profiled. Many technology based companies are currently using artificial intelligence algorithms to assess applicants’ technology knowledge and select the optimal job candidate. Are there non-technical personality traits which are equally important in recruiting scientists’ and engineers performance? … Czytaj więcej »

Networking of research institutes in some European countries

Analysing the functioning of research-development units in some European countries, it is necessary to take into consideration legal-organizational conditions for their operation within the structures of science in a given country. In the recent years networking of research institutes has become an international trend and in Poland it has become a solution promoted by government administration. The article is an attempt to take a closer look at the activity of similar research organizations in Germany and France. The goal of this article is to present to the reader organizational solutions concerning research institutes in France and Germany. The research methods … Czytaj więcej »

Innovation in social-economic development in Poland. Research institutes as entities and contractors of innovative activities in Poland

The goal of this article is to present the development of innovativeness in Poland in the period of its membership in the European Union. The author will address the place and role of research-development activity in the formation of innovations. The article will consist of a short theoretical part and the presentation of chosen theories of innovations functioning in the economy. The main part of the article will be an attempt to look at research institutes in the context of their usefulness in the process of raising the innovativeness of the country, taking into consideration the changes proposed by government … Czytaj więcej »

Research institutes in Poland – evaluation of their place and role in innovative politics in Poland.

Renata BarcikowskaIn the paper have been analyzed issues related to the reserach institutes in Poland in last decade. The problematic question is: What is the role and place of research institutes in Poland in innovative policy with particular regard to their usefulness in the implementation of the Knowledge Based Economy (KBE).

Renata Barcikowska, Ph.D., Railway Research Institute, Poland – is an Assistant Professor in the Centre for Coordination of Projects and International Cooperation of IK. In 2015 she received a Ph.D from Cardinal Stefan Wyszyński University in Warsaw in the area of political sciences. Her disertation was on Research Institutes in Czytaj więcej »

The significance of marketing for the development of research and development institutions

The contemporary market is subject to continuous, dynamic development and change. To a large extent, it is formed by the processes of globalization which naturally boost competition between companies, institutes and universities, forcing them to apply marketing management to their activities. The goal of such action is not only to attract attention or exist on the market, but also to facilitate commercial activity, building strong relations with clients and as a consequence, achieving success. Growth of competitiveness of services on the market has made marketing into an indicator which to a large extent determines the success or failure of both … Czytaj więcej »

Cooperation of scientific centres and companies on implementation of research results

Building cooperation between scientists working in scientific and R&D centres and entrepreneurs should take into consideration the fact that these groups often base their market activities on completely different motivation, styles of interaction, levels of risk acceptance and understanding of value added to cooperation. The culture of organization, structure, goals and strategies of action of scientific and R&D organizations most often vary. For this reason cooperation on commercialization and technology transfer requires support from institutions of innovative business (such as scientific and science-technology parks, technology incubators, technology transfer centres), which may serve the role of an integrator between scientists and … Czytaj więcej »