Marketing determinants of the choice of field of studies

  Considerations presented in this article are aimed at giving an answer to the following research question – Which elements of universities’ marketing activity influence the acquisition of students the most? The presented research question arises from the goal defined for the research which involved finding clues concerning the way of conducting marketing activities enabling the acquisition of a number of new students satisfying the strategy of a university. Additionally, the answer to the question formulated this way will be juxtaposed with new reality of the functioning of universities in Poland, which is associated with changes introduced by the Ministry of … Czytaj więcej »

HR Excellence in Research as an attribute of scientific institutions’ competitiveness

What plays a major role in the process of building the competitiveness of an organization is not just the ability to adapt to the changing conditions in the environment, but also acquiring characteristics distinguishing it, which make it possible to keep, or improve its position on the market. What may be such a handicap for a scientific unit is the HR Excellence in Research (HRE) logo, which is awarded by the European Commission under the strategy “Human Resources Strategy for Researchers” (HRS4R). It is awarded to scientific institutions, which implement the rules of the „European Charter for Researchers” and the … Czytaj więcej »