Reasons of polish young potential employees’ interest in a university as the employer VR perceiving its employees

The article has a theoretical-empirical character. Its main goal was to identify reasons of young potential employees’ interest in working at a university. To prepare the theoretical part, the method of cognitive-critical analysis of world literature on marketing, management and HRM was applied. The results of this analysis show an existing cognitive gap and a research gap in the scope of considerations about reasons of interest of the mentioned group of employees in a university as the employer. Striving for reducing both gaps some empirical researches were conducted using the questionnaire method to gather the primary data. which were analyzed … Czytaj więcej »

Associations with the university as an employer in the years 2016-2019 – young potential employees perspective

The article is theoretical and empirical. To prepare the theoretical part, the method of cognitive-critical analysis of world literature in the field of management, personal marketing, etc. was applied. Based on the results of this analysis, it can be concluded that there is a cognitive and research gap relating to research on universities as employers. This applies especially to associations of young potential employees with this group of employers. Therefore, the article aims to achieve the goal, which is to identify associations of young potential employees with the university as a workplace and indicate the changes taking place in them. … Czytaj więcej »

The reasons of lack of polish young potential employees’ interest in universities as employers in the context of perception of people working in these organizations

The article has a theoretical and empirical character. Identifying the internal structure of reasons of lack of Polish young potential employees’ interest in universities as employers was the main goal of this paper. To prepare its theoretical part the method of cognitive-critical analysis of world literature on marketing and management was applied. The results of this analysis show that the aspects connected with the mentioned reasons have not been studied yet. The more the opinions about the way of perception of universities’ employees in the comparison of other organizations’ employees have not been taken into account in the analysis. So … Czytaj więcej »

The reasons of lack of young potential employees’ interest in an university as an employer and their changes in 2016-2018 years

agnieszka barukThe article is theoretical-empirical in character. In the theoretical part on the basis of the results of cognitive-critical analysis of literature on the subject the chosen aspects associated with the role of the university as an employer and with the way universities can efficiently attract young people as potential employees are discussed. Attention was paid also to the necessity to apply complex image-related activities and to visible negligence in this area. The results of this analysis point to the existence of a cognitive and research gap. It is because the previous theoretical deliberations and empirical analyses conducted with regard to … Czytaj więcej »

Typology of young potential employees depending on reasons of their aversion toward an university as an employer

The article is theoretical-empirical in character. For the preparation of the theoretical part the method of cognitive-critical analysis of literature on the subject from the area of marketing and management was used. On the basis of the results of this analysis it is possible to conclude that there is a cognitive and research gap with regard to the identification of the reasons for the lack of interest in the university as an employer. For the purpose of reducing these gaps, five research goals and a hypothesis were formulated. The hypothesis says that gender is a feature differentiating the reasons for … Czytaj więcej »

Associations with the university as an employer – opinions of women and men representing young potential employees

The article is empirical-theoretical in character. In its theoretical part on the basis of the results of a cognitive-critical analysis of world literature on the subject the significance of the associations of potential employees with the future employer is presented. Particular attention is paid to their major role with regard to the university as an employer, which should strive to shape its image among young participants of the external labour market based on building positive associations. Associations with such a characteristic employer as a university may be diversified depending on the demographic criteria. The fact that there is a shortage … Czytaj więcej »

Polish university as an (un)attractive potential employer


The article presents issues associated with the reasons for the fact that young potential employees are not interested in starting work at Polish universities. The article is theoretical-empirical in character. The theoretical part highlights the importance of a situation in which an entity is regarded as an attractive employer, which allows attracting the best employees. Particular attention is paid to the fact that a university needs to build its image as an employer, which results from its characteristics. The article strives to achieve three research goals, among others, identifying the reasons why respondents are not interested in starting work at … Czytaj więcej »

External image of a university playing the role of an employer and the gender of potential young employees

The article presents chosen aspects associated with the perception of universities playing the role of an employer among the potential young employees. This work is theoretical-empirical in character. In the theoretical part on the basis of the results of cognitive-critical analysis of world literature on the subject it is emphasized that universities need to build their image as employers in a complex way. It is actually becoming essential, taking into consideration the challenges that universities have to face. With regard to image-related issues, in case of this group of entities both with regard to theoretical deliberations and empirical research, there … Czytaj więcej »

Perception of the university as an employer among young potential employees

agnieszka barukThe article is theoretical-empirical in character. It presents issues associated with the external image of the university as an employer. In the theoretical part the views of various researchers presented in literature on the subject, concerning among others the employer’s image and its determinants, are analysed. It is emphasized that up till now the aspects of image (including aspects associated with the external image) in case of universities as one of key service providers serving an important function in the society haven’t been analysed too much. In the empirical part of the article based on the results of primary research … Czytaj więcej »