Knowledge and innovations as factors of organizational development – an integrated approach

Contemporary organizations operate in a turbulent and competitive environment, that is why they must look for effective ways of their own development. One of such manners is systemic creation of incremental and radical innovations and their implementation in particular functional areas. Efficient creation of innovations, treated as an important factor in the development of an organization, is conditioned by access to appropriate resources of knowledge. In the publication, the author proposes a new conception of organization management focused on development. The essence of this conception is including innovation management and knowledge management into one management system. This conception is enriched … Czytaj więcej »

Strategic aspects of innovation management

Innovations are regarded as the main factor for the development of organizations, regions and whole economies. In practice the innovativeness of economic entities is limited by many factors of internal and external origin. Among the internal factors there are factors associated with management itself focusing the attention of managers on the current problems, limited utilization of modern methods of management, especially strategic management and innovation management. In this publication the emphasis was put on the discussion of the essence of strategic approach to innovation management; the essence of strategic innovations and their role in the development of organizations; three model … Czytaj więcej »

The role of knowledge in the processes of creating and implementing innovations

Jerzy BarukThe dynamics of changes taking place in the environment of organizations encourages them to design and implement internal changes allowing to sustain the balance between the organizations and their environment. These changes concern the formulation of the main goal of an organization, process and structural solutions, management concept, relations with clients, a different look at resources, using knowledge as a source of innovation etc. One of the conditions for the functioning and development of contemporary organizations is systemic utilization of knowledge for solving the emerging problems, including the creation of innovations. Satisfying this condition requires using knowledge in management. The … Czytaj więcej »

Outer personal marketing as the element of the holistic orientation of organization

In the article the problems related to outer personal marketing as the fundamental element of the holistic marketing orientation were presented. The essence of holistic attitude was shown and its role in the effective marketing activities directed to employees of a scientific organization was underlined. The special attention was paid to the key role of potential empoyees’ knowledge about this approach. On the base of the results of the empirical researches one can state that its level is very low. It is one of the main barriers in the process of outer personal marketing implementing in the case of a … Czytaj więcej »