The role of knowledge in the processes of creating and implementing innovations

Jerzy BarukThe dynamics of changes taking place in the environment of organizations encourages them to design and implement internal changes allowing to sustain the balance between the organizations and their environment. These changes concern the formulation of the main goal of an organization, process and structural solutions, management concept, relations with clients, a different look at resources, using knowledge as a source of innovation etc. One of the conditions for the functioning and development of contemporary organizations is systemic utilization of knowledge for solving the emerging problems, including the creation of innovations. Satisfying this condition requires using knowledge in management. The … Czytaj więcej »

Place of research and development activity in the development policy of enterprises

Jerzy BarukIn this article the author verifies the thesis that the popularity of investing in research and development activity (R&D)  in enterprises operating in the Member States of the European Union is variable and diverse. The basis of such verification is a statistical-comparative analysis of the results of the empirical researches on innovative trends in EU companies. The study was conducted in February 2015 by TNS Political & Social in 28 Member States of the European Union, Switzerland and the United States. Analysis of the popularity of investing in R&D in enterprises is carried out in  the following 3 dimensions: 1) … Czytaj więcej »

Science and business cooperation. Barriers in Poland within the context of selected European and North American countries

This article focuses on the theoretical and empirical analysis of factors affecting the cooperation between science and business. The author will present the results of empirical research conducted in Poland, the Czech Republic, Hungary, France, Norway, the United States of America and Canada. The analysis will indicate how and which factors: structural, systemic, competence or awareness and cultural can be utilised in the commercialisation of knowledge and technologies. The analysis of research outcomes which underpins this study is also set on the following assumptions:

  • Every country has different barriers to cooperation between scientists and entrepreneurs;
  • Polish scientists and entrepreneurs should
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Innovation activity management in scientific and research and development organizations

Jerzy BarukA new trend called “revolution of innovation” is clear visible in the development of the modern economy. Its benefits can be maximized through the rational approach to innovation activity management, knowledge management (treated as a source of innovation) and systemic connection between the science with industry and customers in the process of creating value. The content of the publication is thus the concept of systematic approach to innovation activity management, with special emphasis on the commercialization of innovation, and using of knowledge as a source of innovation. Three models of approach to management are proposed:
1) model of rational organization … Czytaj więcej »

Determinants in the marketing of a research and scientific institution

Nowadays, the fact that a participant of any product market conducts marketing activities comes as no surprise. In fact it’s surprising only if a participant doesn’t use any tools from the rich array of marketing instruments. However, what is very important and requires great knowledge and experience from a market participant is the preparation of a set of market values defining clearly the goals of his activities on the market. These values should be accompanied by a properly matched company strategy (including marketing strategy) allowing the achievement of these values, as well as implementation of the strategy appropriate for the … Czytaj więcej »

ICT platform as a marketing tool of a scientific unit from the food-agricultural branch

In the age of dynamically developing market economy, research and development units are treated as companies, which offer results of scientific research projects they have conducted. Currently, the potential of marketing is very strong and offers many useful tools. Among the most popular are: publications, advertising materials, sponsored articles, participation in branch fairs and exhibitions, as well as holding conferences. Due to the rapid development of IT technologies, the significance of reaching potential clients through application of appropriate ICT tools (e.g. website, electronic databases, videoconferences, e-learning, etc.) is growing. This has special importance in scientific units from the food and … Czytaj więcej »

Concept for perfecting the marketing of new technologies at Gdansk University of Technology

Many contemporary universities, including those in Poland, focus primarily on their teaching and research-scientific activities, and pay little attention to the needs of economic practice and the market. There is a small group of people of science who understand and implement in practice the economic mission of universities and research and scientific units, as key providers of new ideas in the knowledge-based economy which is gaining importance day by day. Many scientists focus merely on the statutory activities of the institutions employing them, which are now generally limited to educating and scientific research. To some extent, this results from statutory … Czytaj więcej »

Universities in Poland in the eyes of public opinion – current state and expectations in light of research

This paper presents the most important conclusions from public opinion polls and knowledge about Polish universities. The poll was conducted by direct survey in respondents’ homes. The survey was carried out on a representative sample of 1135 inhabitants of Poland at the end of 2011 and at the beginning of 2012. The survey was conducted using a specially prepared questionnaire containing mainly open questions, focusing on the knowledge and opinions of the surveyed concerning Polish universities. Due to the lack of comparable research concerning Polish universities, the survey presented here is the first attempt to empirically respond to certain scientific … Czytaj więcej »

Polish academic institutions in social media

Social media are nowadays commonly used by universities to communicate, collaborate, share knowledge and build relationships with candidates, currently enrolled students, alumnus and other stakeholders. However, previous researches focus mainly on the use of social media for marketing purposes of companies. Very little attention is paid to a specific group of organizations i. e. universities. The objective of the research presented in the article is the identification of the existing trends of using social media as a communication tool between the university and its main stakeholders – the students. The research covered the activity of public universities (in Poland) on … Czytaj więcej »

Implementation of analyses based on social media data for marketing purposes in academic and scientific organizations in practice – opportunities and limitations

The article is focused on the issue of practice use of analyses, based on data collected in social media, for institutions’ communication and marketing purposes. The subject is being discussed from the perspective of Digital Darwinism — situation, when development of technologies and new means of communication is significantly faster than growth in the knowledge and digital skills among organizations eager to implement those solutions. To diminish negative consequences of Digital Darwinism institutions can broaden their knowledge with analyses of data from cyber space to optimize operations, and make use of running dialog and cooperation with prosuments to face dynamic … Czytaj więcej »

Marketing based on knowledge as a basis for strategy of research institution – on the example of the Packaging Research Institute

Basis for marketing activities of COBRO – Packaging Research Institute are two main issues. First of all, as a small research and development centre, COBRO has no funds to carry out specialized marketing department. On the other hand, due to huge growth of packaging market, all needs of stakeholders – companies but also other research institutions seeking consortium members – cannot be entirely identified or forecasted, and practical solutions are created in the course of cooperation. For all that reasons Institute has developed its own concept of the knowledge-based marketing, which means more flexible use of the potential of academics … Czytaj więcej »

Outer personal marketing as the element of the holistic orientation of organization

In the article the problems related to outer personal marketing as the fundamental element of the holistic marketing orientation were presented. The essence of holistic attitude was shown and its role in the effective marketing activities directed to employees of a scientific organization was underlined. The special attention was paid to the key role of potential empoyees’ knowledge about this approach. On the base of the results of the empirical researches one can state that its level is very low. It is one of the main barriers in the process of outer personal marketing implementing in the case of a … Czytaj więcej »

Marketing of knowledge based services

The issues discussed in this paper refer to the contemporary role of services in the knowledge-based economy. The author identifies the fields of services that currently constitute the so-called economy development carriers and names them knowledge-based services. Educational, research, and information and communication, as well as business services are particularly significant in this group of services. Despite the diversity of the enumerated services between industries, their common feature is offering customers the basic value in the form of professional knowledge based on the intellectual capital of individual service organisations. The author, relying on the concept of customer value management as … Czytaj więcej »