Successful Technology Commercialization – Yes or No? Improving the Odds. The Quick Look Methodology and Process

This article explores the relationships which transform new scientific knowledge into new commercial products, services, and ventures to create wealth creation.  The major technology and marketing commercialization dilemmas are defined and addressed.  The Quicklook methodology and related processes to quickly assess the commercial viability and potential of a scientific research project is explained.   Using the Quicklook methodology and process early in the research and development process improves the success odds of commercialization.

Professor William Bradley “Brad” Zehner II, St. Edward’s University, Austin, Texas, USA – is an Associate Professor of Management and a Global Teaching Fellow.  He is also a Czytaj więcej »

Innovative enterprises operating in the Member States of the European Union


Contemporary enterprises should be innovative to survive on a competitive market. Innovations are the basic factor of development of each firm. They must be systematically developed and implemented in all areas of socio-economic activity. The base for the creation of such a system can be a complex diagnosis of the current state of the commonness of introduction of the innovations in particular enterprises. This diagnosis can be conducted on the base of results of the empirical researches, conducted in February 2016 by TNS Political & Social in 28 EU Member States, Switzerland and the United States. These researches, among other … Czytaj więcej »

The impact of leadership styles on innovation management

The article reviews research on the impact of different leadership styles on innovation management by setting out the organisational framework of the findings to date in four generic dimensions: people, measures, effects, and objectives. Using this framework, an overview has been provided of studies on directive and participative leadership, interactive leadership, charismatic leadership, transformational leadership, transactional and instrumental leadership, strategic and executive leadership, as well as shared and distributed leadership. There are strong signals that different stages and types of innovation raise different leadership requirements. Against this background, transformational leadership is not the only innovation management style and various leadership … Czytaj więcej »

Public financing of research projects in Poland – its image and consequences?

Both the size of appropriation as well as their distribution have had a  profound impact on the shape and activities of the science sector. The creation of a fair system of distribution of public resources to research that will also facilitate the effective implementation of the pursued scientific policy goals represents a major challenge. The issue of the determination of the right proportions of individual distribution channels remains critical. Despite this task being the responsibility of the State, establishing cooperation in this respect with the scientific community is desirable. The implementation of solutions that raise the concerns of scientists leads … Czytaj więcej »

The role of knowledge in the processes of creating and implementing innovations

Jerzy BarukThe dynamics of changes taking place in the environment of organizations encourages them to design and implement internal changes allowing to sustain the balance between the organizations and their environment. These changes concern the formulation of the main goal of an organization, process and structural solutions, management concept, relations with clients, a different look at resources, using knowledge as a source of innovation etc. One of the conditions for the functioning and development of contemporary organizations is systemic utilization of knowledge for solving the emerging problems, including the creation of innovations. Satisfying this condition requires using knowledge in management. The … Czytaj więcej »

Technology Creates 21st Century Wealth – Processes, Problems, and Prognosis

zehnerbradleyCraig WilliamsGary PletcherScience and technology are the driving forces increasing the global standards of living. The technology – wealth relationship is complex and not well understood presently but recent macro data tends to support Robert Solow’s 1957 observation that societal, company, and individual wealth and increased standards of living is created by application of science and technology to socio-economic challenges.  In 1987, Robert Solow received the Nobel Prize in Economics, for his insight that “seven-eighths” of the world’s increase in world wealth is due to advances in science and technology.   The challenges and costs of of wealth creation are identified. This paper … Czytaj więcej »

Place of research and development activity in the development policy of enterprises

Jerzy BarukIn this article the author verifies the thesis that the popularity of investing in research and development activity (R&D)  in enterprises operating in the Member States of the European Union is variable and diverse. The basis of such verification is a statistical-comparative analysis of the results of the empirical researches on innovative trends in EU companies. The study was conducted in February 2015 by TNS Political & Social in 28 Member States of the European Union, Switzerland and the United States. Analysis of the popularity of investing in R&D in enterprises is carried out in  the following 3 dimensions: 1) … Czytaj więcej »

The role of university marketing in shaping innovation awareness

Lidia Bialon Emilia WernerInterest in the subject of this article arose in connection with searching for the causes of this innovativeness of the Polish economy compared to other EU countries. It was also accompanied by the desire to find possible solutions to this situation, discovering various methods of increasing the level of innovativeness in Poland. We are assuming that the level of innovativeness is affected by social awareness in the field of innovativeness.  The basic, root cause of this state of innovativeness of the country is the level of awareness of innovation. An innovative economy cannot be built in an uninnovative environment.
An … Czytaj więcej »

Innovation activity management in scientific and research and development organizations

Jerzy BarukA new trend called “revolution of innovation” is clear visible in the development of the modern economy. Its benefits can be maximized through the rational approach to innovation activity management, knowledge management (treated as a source of innovation) and systemic connection between the science with industry and customers in the process of creating value. The content of the publication is thus the concept of systematic approach to innovation activity management, with special emphasis on the commercialization of innovation, and using of knowledge as a source of innovation. Three models of approach to management are proposed:
1) model of rational organization … Czytaj więcej »

Cooperation of universities as an element of support for innovation in regions

The transfer of knowledge and technology from the scientific environment to the industry is most beneficial for the creation of a good atmosphere for the development of science. The socio-economic growth of Poland opens new opportunities to us and allows us to think what could be done to help Polish science keep up with the best. Even though in the recent years there have been initiatives aimed at stimulating positive changes in this area, the scale of transfer of knowledge from science to business is still unsatisfactory. Large number and small size of institutions as well as the failure to … Czytaj więcej »

Event marketing as one of the forms of marketing innovation in scientific and research institutions

Far-reaching changes taking place in Poland over the recent years, a time of strong competition and tough market rules in all branches forces companies to resort to more effective marketing management. The imposed pace and the skill of adapting to new situations are becoming a real challenge. A company which wants to strengthen or maintain its position on the market has to constantly adapt to the needs and requirements of consumers and to the changing situation on the market. Scientific and research institutions are trying to find their place in the market economy. Many of them manage to achieve high … Czytaj więcej »

The role of higher education institutions in shaping the intellectual capital in light of marketing innovation

The systemic approach implied by marketing innovation requires professional shaping of the intellectual capital. Innovation marketing shall fulfill its role on the basis of 5 i’s principle. Fulfillment of those tasks requires specialists, thoroughly trained in marketing, management and in the theoretical foundations for innovative activity. The higher education institutions are responsible for preparing such specialists. The fundamental problems lie both in constructing adequate curricula and in training the instructors for using them in class. On the one hand, such program should derive from the logic of the processes of innovation; on the other it should draw from the rules … Czytaj więcej »

System for the dissemination of innovative technological solutions at an R&D institute

The changes in the global market and the emphasis on the commercialization of R&D results, boost competitiveness and decide on the necessity to implement a marketing approach towards the organization and management of the business activity, including that of research institutions, which being treated as a unique kind of enterprises, make the results of their research commercially available. An important factor supporting effective commercialisation of research results is a proper preparation and execution of promotion activities, which based on the rules of marketing, increase the likelihood of success of implementation of innovative solutions on the market. The dissemination activities comprise … Czytaj więcej »

Innovation as the object of market exchange

The article discusses the problem of the characteristics of innovation as products that the world increasingly also in Poland, are the object of market exchange. They differ substantially from the products offered by the production and service companies in the markets of consumer goods, also ready-made industrial goods. The key differences are due to the fact, that innovation can be a product — market traded object already as an idea and concept, or as a solution in different phases of development and growth. This will involve a high degree of uncertainty as to all aspects of the pro-innovation project in … Czytaj więcej »