Evaluation of on-line marketing communication of scientific units in the context of its cooperation with companies from the Lodz region

Marketing communication of scientific units has gained a lot of importance at the time of the emergence and
development of the hypermedia environment, in particular the Web 2.0 era. The objective of this article is to assess
the degree of use of the website by scientific units in the context of potential cooperation with companies. The article
presents the results of research conducted in the period 09.2017–03.2018 using the method of critical analysis of
secondary sources in the form of websites of all parameterized scientific units located in the Lodz region. Research of
the content of websites of scientific units … Czytaj więcej »

Evaluation of the marketing communication of scientific units in the context of cooperation with the sector of small and medium enterprises in Lodz region

An essential role in the constant overcoming of barriers as well as in the development of cooperation on the line “science-business” is played by proper marketing communication carried out by scientific units, being the party initiating the commercialization processes. The aim of the article is to evaluate selected aspects of marketing communication carried out by scientific units during cooperation with small and medium enterprises (SMEs) representing the smart specializations of the Lodz region. The article discusses the results of research carried out in the second and third quarter of 2018, based on the method of indirect communication with respondents, using … Czytaj więcej »

The cooperation between universities as a way to build strong business and scientific units

More and more frequently in the literature you can meet the described cooperation between the university and the business environment. These projects relate both to joint research, raising funds in the framework of EU grants, practices, internships for students, graduates and employees of the university, preparation of expert reports, prototypes, diagnoses, matching the educational offer to the needs of the local market, etc. However considerably less can meet with the co-operation among universities but also in this area can be indicated numerous opportunities for joint action. Polish universities are increasingly willing to look for a partner in foreign universities to … Czytaj więcej »

Relational benefits and quality of relation – towards understanding of the ties between science and business

Malgorzata GrzegorczykThe goal of this article is to answer the question in what way relational marketing and in particular, the concept of relational benefits, as well as quality of relation may influence the transfer of knowledge and technologies from universities to business. Another goal is to highlight significant, future directions of research in this area. Integration of the theory of relational marketing and technology transfer may create a new framework for fuller understanding of the ties between science and business. Research in this area may contribute to the expansion and development of the theory of relational marketing, which until now was … Czytaj więcej »

Cooperation of universities as an element of support for innovation in regions

The transfer of knowledge and technology from the scientific environment to the industry is most beneficial for the creation of a good atmosphere for the development of science. The socio-economic growth of Poland opens new opportunities to us and allows us to think what could be done to help Polish science keep up with the best. Even though in the recent years there have been initiatives aimed at stimulating positive changes in this area, the scale of transfer of knowledge from science to business is still unsatisfactory. Large number and small size of institutions as well as the failure to … Czytaj więcej »

Cooperation of scientific centres and companies on implementation of research results

Building cooperation between scientists working in scientific and R&D centres and entrepreneurs should take into consideration the fact that these groups often base their market activities on completely different motivation, styles of interaction, levels of risk acceptance and understanding of value added to cooperation. The culture of organization, structure, goals and strategies of action of scientific and R&D organizations most often vary. For this reason cooperation on commercialization and technology transfer requires support from institutions of innovative business (such as scientific and science-technology parks, technology incubators, technology transfer centres), which may serve the role of an integrator between scientists and … Czytaj więcej »