Selected aspects of the innovation policy of enterprises operating in the Member States of the European Union

Jerzy BarukIn the era of innovation revolution it is justified to pursue rational policy of innovation on the level of country, region and company. Innovations have become a basic development factor for business entities, the growth of their competitiveness, improvement of their position on the market, growth of economic efficiency etc. The assumptions of such policy should be based on a precise diagnosis of the existing state in the area of innovative activity. This article tries to carry out such a diagnosis by looking for answers to the following questions:
1. Did companies functioning in Member States of the European Union … Czytaj więcej »

Relational benefits and quality of relation – towards understanding of the ties between science and business

Malgorzata GrzegorczykThe goal of this article is to answer the question in what way relational marketing and in particular, the concept of relational benefits, as well as quality of relation may influence the transfer of knowledge and technologies from universities to business. Another goal is to highlight significant, future directions of research in this area. Integration of the theory of relational marketing and technology transfer may create a new framework for fuller understanding of the ties between science and business. Research in this area may contribute to the expansion and development of the theory of relational marketing, which until now was … Czytaj więcej »