Popularization of science as a marketing tool exemplified by “Paths of Copernicus” – a programme funded by the Ministry of Science and Higher Education

- Adam Piasecki, M.Sc. Eng.

This article concerns the project Mine Surfers (2013-2014) carried out by the EMAG Institute of Innovative Technologies within a programme funded by the Ministry of Science and Higher Education. The authors present the positive marketing effects resulting from the project. In the case study, they describe the project against the backdrop of activities undertaken by other project teams. As well as the issues related to the execution of the project as such, focus was also placed on operations aiming for project promotion as well as popularising research and educational activities. Finally, the results of media monitoring with respect to the project are discussed.

Adam Piasecki, MSc. Eng., Institute of Innovative Technologies EMAG, Poland – graduate of the Silesian University of Technology at the Faculty of Automatic Control, Electronics and Computer Science. PhD student at the Department of Informatics and Communication at the University of Economics in Katowice. Head of Department of Science and Research at the EMAG Institute of Innovative Technologies. Longtime manager of projects related to the development and implementation of IT projects in industry and government. Inter alia, he developed and implemented the infomat-e IT system to be used in territorial administration units, which provides easy access to public information for people with visual and aural disabilities. Co-author and co-executor, and in 2014 also manager, of the structural project “Mine Surfers” implemented within the Ministry of Science and Higher Education project “Paths of Copernicus”.

DOI: 10.14611/minib.14.04.2014.14

Contact: apiasecki(at)emag.pl

MINIB, 2014, Vol. 14, Issue 4
Resize of Open_Access_logo_PLoS_white Available in Open Access.


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