Outer personal marketing as the element of the holistic orientation of organization

- Associate Prof. Agnieszka Izabela Baruk, Phd

In the article the problems related to outer personal marketing as the fundamental element of the holistic marketing orientation were presented. The essence of holistic attitude was shown and its role in the effective marketing activities directed to employees of a scientific organization was underlined. The special attention was paid to the key role of potential empoyees’ knowledge about this approach. On the base of the results of the empirical researches one can state that its level is very low. It is one of the main barriers in the process of outer personal marketing implementing in the case of a scientific organization as well as in the case of others organizations.

Associate Prof.  Agnieszka Izabela Baruk, PhD., University of Life Sciences in Lublin, Poland – works at the Innovation and Marketing Unit of the Department of Management Systems and Innovation  of the Łódź University of Technology and at the Department of Economy and Management of the the University of Life Sciences in Lublin. By now she has published 415 scientific papers, including 12 books concerning transaction marketing and personnel marketing as well as their mutual relations. Her scientific interests are associated, among others, with the issue of marketing management, especially with the role of an organization’s social system in forming its image and market position, as well as with application of modern marketing solutions with regard to employees and participants of companies’ environment in course of personnel and transaction marketing.

DOI: 10.14611/minib.09.03.2013.10

Contact: agnieszka.baruk(at)poczta.onet.pl

MINIB, 2013, Vol. 9, Issue 3
Resize of Open_Access_logo_PLoS_white Available in Open Access.

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