New technologies in public relations

- Dariusz Tworzydło, PhD

The article includes an analysis and presentation of selected examples of communication tools, which are used in companies to create and maintain relationships with internal and external environment. The problems related with definition of public relations were also discussed. The article presents the advantage and negative consequences of the use of modern tools of PR, as well.

Dariusz Tworzydło, PhD., Exacto, Poland – is director of the managing board of the public relations agency Exacto and director of the managing board of the Institute for Development of Information Society. In the years 2008-2012 he was member of the Public Relations Ethics Council (Rada Etyki Public Relations). From 2009 to 2011 he served as managing director of the Polish Society for Public Relations. Associated with the University of Wrocław and the University of Warsaw, he also cooperates with the University of Economics in Cracow. He has authored over 200 scientific publications and research reports. He uses his expertise in serving as an advisor to a number of managing boards and as a member of supervisory boards. He has collaborated on developing strategies and appraisals.

DOI: 10.14611/minib.10.04.2013.08

Contact: dariusz(at)

MINIB, 2013, Vol. 10, Issue 4
Resize of Open_Access_logo_PLoS_white Available in Open Access.


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