Marketing activities in the area of micronization services

- Barbara Sołtysik M.Sc. Eng., Weronika Pyśniak M.Sc. Eng., Marzena Pysz M.Sc. Eng.

Barbara SołtysikUnder conditions of constantly growing competition, what is becoming a key problem is keeping the previously acquired clients. Their trust in the provider and regularly repeated purchases are an expression of the efficiency of marketing activities conducted by companies. What is becoming a measure of success is the satisfaction and loyalty of buyers. Companies spend a lot of money to attract clients and the competition keeps trying to take away their clients. A lost client means not just the loss of a future order – this is the loss of revenues equal to the value of all products which a particular buyer could purchase in his entire life.  On top of that comes the cost of acquiring new client to replace the old one. TARP research shows that the cost of acquiring a new client is five times higher than the cost of pleasing an existing client (Kotler, 2006). In the publication the significance of the relations with the client are discussed with regard to efficient marketing strategy. Moreover, the results of client satisfaction surveys and market analysis taking into consideration the revenues from sale of services in the area of  micronization are presented.

Barbara Sołtysik, M.Sc., New Chemical Syntheses Institute, Inorganic Chemistry Division ICHN in Gliwice, Poland – graduated from the Faculty of Chemistry at the Silesian University of Technology in 1986- specialization: Oil and Coal Technology. In the year 2002 she completed a postgraduate course titled „Zarządzanie jakością wg międzynarodowych standardów” (Quality management according to international standards). She is an assistant at a Division of the New Chemical Syntheses Institute in Gliwice. Specialization – chemical technology and analysis. Currently she is an employee of the Department of Research Commercialization and Promotion.

Weronika Pyśniak, M.Sc., New Chemical Syntheses Institute, Inorganic Chemistry Division ICHN in Gliwice, Poland – in 2008 completed MSc studies at the Faculty of Mathematics and Physic of the Silesian University of Technology – specialization: Processing and Protection of Information. In 2010 she completed MA studies at the Faculty of Finance and Insurance of the University of Economics in Katowice – specialization: financial analyst. At the Division of the New Chemical Syntheses Institute in Gliwice she works as a Forecast and Analysis specialist at the Department of Research Commercialization and Promotion.

Marzena Pysz, M.Sc., New Chemical Syntheses Institute, Inorganic Chemistry Division ICHN in Gliwice, Poland – in 2009 completed studies at the Chemical Faculty of the Silesian University of Technology. Completed a postgraduate course at Łódź University titled . „Bezpieczeństwo w użytkowaniu i zarządzaniu substancjami chemicznymi” (Safety in use and management of chemical substances). At the Division of New Chemical Syntheses Institute  she works as the head of the Department of Research Commercialization and Promotion and as a plenipotentiary for chemical substance management. She is interested in subjects from the area of environment protection.

DOI: 10.14611/minib.22.12.2016.10
Contact: barbara.soltysik(at)ichn.gliwice.pl, weronika.pysniak(at)ichn.gliwice.pl, marzena.pysz(at)ichn.gliwice.pl
MINIB, 2016, Vol. 22, Issue 4

Resize of Open_Access_logo_PLoS_white    Available in Open Access.

Read on-line →
Downloads: 182
Pobrano: 182