Innovative behavior of the Poznań agglomeration inhabitants in the transport services market

- Prof. Bogdan Sojkin, Szymon Michalak, Ph.D.

The development of information and communication technologies, including in particular the modern development of mobile technologies, has an undeniable impact on people’s lives and, consequently, on consumers’ market behaviour. The growing popularity and capabilities of mobile devices, as well as the increasing availability of mobile Internet access, mean that in many markets companies are redefining their business models, in which the activities conducted via the Internet play an increasingly important role. This is particularly visible on the market of individual and public transport services, where thanks to mobile devices, as well as in consistency with trends in consumer market behaviours and the development of cities in accordance with the smart city concept, for several years now we can observe the emergence of innovative alternatives to traditional forms of transport. The pace of appearance of product innovations on the market depends, of course, to a large extent on the level of acceptance of innovation by consumers. The aim of the article is to determine the degree of innovativeness of the inhabitants of the Poznań agglomeration in the use of transport solutions available in Poznań. The research part presents the results of own research conducted in 2019 on a sample of 795 respondents. They showed that the inhabitants of the Poznań agglomeration are not afraid to use product innovations on the market of transport services and use them to a greater extent than in the case of the general population.

Professor Bogdan Sojkin, University of Economics in Poznań, Poland – professor of economics at the University of Economics in Poznań, Head of the Chair of Product Marketing at the Faculty of Commodity Science, member of the Commission of Commodities Sciences at the Polish Academy of Sciences, member of the Research Council of the Polish Accountants Association, Chair of the Programme Committee of the European Marketing Forum of Scientific and Research Organizations (Warsaw Institute of Aviation). His professional interests and research activity focus on product management, market and marketing research, product quality, marketing information systems and marketing in sports (including R&D work conducted under science grant projects: 2007 – 2009 the Ministry of Science and Higher Education, 2009 – 2012 the National Science Centre, 2012-2013 the National Centre for Research and Development). He specialises in commercialisation of R&D results and marketing in sports. Author and co-author of numerous publications including Handel w gospodarce narodowej, PWE, Warszawa 1989; Rynek żywnościowy, PWE, Determinanty konsumpcji żywności. Analiza hierarchiczna, AE, Poznań, 1994; Podstawy marketingu, AE, Poznań, 1996 and 1999; Zarządzanie produktem, PWE, Warszawa 2003; Badania marketingowe. Teoria i praktyka. PWN, Warszawa 2005; Informacyjne podstawy decyzji marketingowych, PWE, Warszawa 2009; Konsument wobec innowacji produktowych na rynku żywności, UEP, Poznań 2009; Komercjalizacja produktów żywnościowych i jej uwarunkowania, PWE, Warszawa 2012; Zachowania zakupowe i konsumpcyjne mieszkańców Poznania i Wielkopolski, IBRKiK, 2013.

Szymon Michalak, Ph.D., The Poznań University of Economics and Business – Ph.D. in economic sciences, Assistant Professor at the Department of Product Marketing at the Poznań University of Economics and Business. The main subject of his research focuses on consumer attitudes towards product innovations. Member of teams in projects financed by the European Union, as well as in projects for companies, local government units and the Ministry of Agriculture and Rural Development . He teaches such subjects as Innovation Management, Product Management or Marketing Research and Enterprise Management.

DOI: 10.2478/minib-2019-0044
Contact: bogdan.sojkin(at)ue.poznan.pl, szymon.michalak(at)ue.poznan.pl
MINIB, 2019, Vol. 33, Issue 3

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