Fourth industrial revolution and managers’ cognitive competences

- Professor Lidia Białoń, Konrad Werner, Ph.D.

The purpose of this article is defining the cognitive competences (cognitive, character-related and social), which in our opinion managers should have under conditions of the fourth industrial revolution (economy 4.0). We pay particular attention to the function of innovation marketer, that is, a specialist whose role is acting as an agent between the sphere of business and the sphere of science (research and development). This relation conditioning the innovativeness of companies to a large extent determines the success of the economy 4.0 project.

Professor Lidia Białoń, Warsaw Management University, Poland – The head of the Department of Marketing and Entrepreneurship at Warsaw Management University. Her scientific interests are focused on the subjects of innovative activity management and marketing, especially innovation marketing. She has worked in many positions associated with university management – from head of department, through dean to vice-rector. Among her numerous publications devoted to the subject of marketing and company management, the one titled „Zarządzanie działalnością innowacyjną” (Managing innovative activity), Wyd. PLACET, 2010, is definitely noteworthy.

Konrad Werner, Ph.D., Faculty of Philosophy and Sociology, University of Warsaw – Konrad Werner works at the University of Warsaw, Poland (Institute of Philosophy), where he is running a research project in experimental philosophy. He obtained his PhD in 2013 from the Jagiellonian University in Krakow. He is interested first of all in so-called „aspectual shape” or perspective-dependency of perception and knowledge. His articles concern epistemological, ontological as well as logical aspects of this issue. Still in connection with it, he has recently directed his attention toward evolutionary origins of cognition and sociality.

DOI: 10.14611/minib.27.03.2018.10

Contact: emalia1(at), konrad.t.werner(at)

MINIB, 2018, Vol. 27, Issue 1

Resize of Open_Access_logo_PLoS_white Available in Open Access.

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